MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and streaming services has inte